Rush Limbaugh Seeks Westboro Baptist Church "God Hates Fags" Folks as an Advertiser?

I'm not an expert in how the standards work for purchasing commercial air time on a radio show. I don't know if Rush Limbaugh himself has a say in who his sponsors are. Apparently, Rush Limbaugh has reportedly lost 52 advertisers but gained a new one.

From the Southern Poverty Law Center's Hatewatch 3/15/12:

Guess who’s knocking on Rush Limbaugh’s door as his advertisers flee like rats from a sinking ship? It’s the people behind the infamous GodHatesFags website — the Westboro Baptist Church, the most notorious gay-bashing group in America — and they’re ready to step in to keep the embattled Limbaugh on the air.
“As a matter of fact, I can confirm that,” Westboro spokesman Steve Drain told Hatewatch today when asked if the church was seeking to advertise on “The Rush Limbaugh Show.” “We’re preparing our first ad at this very moment, and we’ll have a 30-second radio spot ready to go by Friday.”

3/16/12 Stay tuned for it.